Lady Gaga takes charity work seriously, and shes going offline to prove it. Gaga, Justin Timberlake, Usher and other celebrities have joined a new campaign called Digital Life Sacrifice on behalf of Keys’ charity, Keep a Child Alive. The entertainers plan to sign off of social media platforms like Facebook and Twitter on Wednesday, which is World AIDS Day. The participants will sign back on when the charity raises $1 million. “It’s really important and super-cool to use mediums that we naturally are on,” Keys said in a phone interview from New York last week.
For the campaign — which also includes Jennifer Hudson, Ryan Seacrest, Kim and Khloe Kardashian, Elijah Wood, Serena Williams, Janelle Monae and Keys’ husband, Swizz Beatz — celebrities have filmed “last tweet and testament” videos and will appear in ads showing them lying in coffins to represent what the campaign calls their digital deaths.
source: urbanmecca.net
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